VOL. I · THE HINDSIGHT EDITIONHISTORY LOOKS OBVIOUS AFTER IT HAPPENS. LIFE DOESN’T.SEPTEMBER 2026

Research desk

Newly filed in the archive.

We publish when the sources are ready, not to fill a quota. The records below are additions to the launch archive.

02

2008 · Business

Yahoo said no to Microsoft’s $44.6 billion proposal

Microsoft offered $31 per share in 2008. Yahoo rejected the proposal, Microsoft raised its price, and the talks ended without a deal; later Yahoo transactions are not clean comparisons.

Documented primary record
03

2001 · Investing

Amazon looked breakable at six dollars

The stock’s reported quarterly range fell roughly 93.5% from a 2000 high to a 2001 low while the company was still losing money. Survival was possible, never obvious.

Primary filing + calculated range
05

1985 · Everyday Life

New Coke lasted 79 days before the original returned

Taste tests favored the reformulation, but they did not measure the attachment people felt to the original. Coca-Cola reversed course quickly and later treated the episode as a lesson in brand meaning.

Company archive