VOL. I · THE HINDSIGHT EDITIONHISTORY LOOKS OBVIOUS AFTER IT HAPPENS. LIFE DOESN’T.SEPTEMBER 2026

Would you have seen it? · Case 001

Investing · Public marketsLate September 2001

Amazon, 2001

Column chart of Amazon.com’s reported quarterly high and low share price from the first quarter of 2000 to the fourth quarter of 2001
Amazon.com’s reported quarterly high and low sale price, 2000–2001. Each bar spans that quarter’s reported range; the two highlighted bars are the endpoints this record quotes. Chart drawn from Amazon.com Form 10-K405 for the year ended December 31, 2001 (U.S. SEC), Item 5. File page ↗

The dot-com bubble has burst. Amazon is losing money, carrying substantial obligations, and trading near a quarterly low. You have only the company’s latest public filing and the market in front of you.

  • The share price had fallen from a Q1 2000 high of $91.50 to a Q3 2001 low of $5.97.
  • Q2 net sales were $668 million, 16% above the prior-year quarter.
  • That same quarter produced a $168 million GAAP net loss, while long-term obligations were about $2.1 billion.
What would you have done?

Evidence ledger

Sources & calculation notes

  1. U.S. SEC — Amazon Q2 2001 Form 10-Q ↗
  2. U.S. SEC — Amazon 2001 Form 10-K ↗